Airline Ancillary Revenue and Loyalty Guide for 2013 (issued April 2014) SKU: 127748


This Guide was published April 2014 and contains material related to reports issued by IdeaWorksCompany during 2013.


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The report is comprised of three sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2013, 2) a “best of” collection of five research papers from IdeaWorksCompany, and 3) the complete Worldwide Report of Ancillary Revenue based upon 2012 airline financial disclosures. Individual topics covered by the report include: examples of ancillary revenue innovation from all over the world, boosting frequent flier program effectiveness with car, hotel, and alternative rewards, and offering a new perspective on why ancillary revenue is good for consumers.